A New World Record is the sixth studio album by the English rock band Electric Light Orchestra. It was released on 15 October 1976, by United Artists Records in the United States and on 19 November 1976, by Jet Records in the United Kingdom. A New World Record marked ELO's shift towards shorter pop songs, a trend which would continue across their career. Their second album to be recorded at Musicland Studios in Munich, the LP proved to be the band's breakthrough in the UK; after their previous three studio recordings failed to chart in their home country, A New World Record became their first top ten album on the UK Albums Chart. It became a global success and reached multi-platinum status in the US and UK. The album sold five million units worldwide within its first year of release. The cover art features the ELO logo, designed by Kosh, for the first time; this logo would be included on most of the group's subsequent releases. From Wikipedia (https://en.wikipedia.org/wiki/A_New_W...) under Creative Commons Attribution CC-BY-SA 3.0 (https://creativecommons.org/licenses/...)