Loveless is the second studio album by the Irish rock band My Bloody Valentine, released on 4 November 1991 in the United Kingdom by Creation Records and in the United States by Sire Records. It was recorded between February 1989 and September 1991, with vocalist and guitarist Kevin Shields leading sessions and experimenting with glide guitar technique, non-standard tunings, digital sampling, and meticulous production methods. The band recorded at nineteen different studios and hired several engineers during the album's prolonged recording, with its final production cost rumoured to have reached £250,000, though this number is disputed by Shields. Preceded by the EPs Glider and Tremolo, Loveless reached number 24 on the UK Albums Chart and was widely praised by critics for its sonic innovations and Shields' "virtual reinvention of the guitar". However, after its release, Creation owner Alan McGee dropped the band from the label as he found Shields too difficult to work with, a factor alleged to have contributed to the label having to sign a co-ownership deal with Sony Music to stay financially afloat. From Wikipedia (https://en.wikipedia.org/wiki/Loveles...) under Creative Commons Attribution CC-BY-SA 3.0 (https://creativecommons.org/licenses/...)