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WAYF BOYS is a Seoul-based artist collective built around self-expression, instinct, and a refusal to fit into a single category. Blending hip-hop, pop, performance, fashion, and visual culture, the members take an active role in writing, composing, styling, and shaping their own creative direction. More than a group, WAYF BOYS is a collective frequency — raw, playful, and constantly evolving. From “WAYF BOYS DO” to “SWAG,” they are building a world where music, attitude, and image move as one. Not individuals. A collective frequency.