DJ Fred Max

Fred Max is a Sierra Leonean international DJ, Music Entrepreneur, and cultural curator bridging Africa, China, and the global stage. He is the founder of Sound It, RNB & Slow Sessions, and serves as CEO of West Cape Consultancy Co. Ltd, where he drives strategic partnerships and cross-border business initiatives. With over a decade of experience, DJ Fred Max has built a strong reputation through curated events and signature concepts, including Sound It and RNB & Slow Sessions, platforms dedicated to celebrating music, culture, and community. In 2026, he expands his creative vision with the launch of Sound It Festival, a premium indoor music and culture experience in Shanghai designed to unite African, global, and China-based artists under one stage. Beyond music, he is also the CEO of West Cape Consultancy Co. Ltd, where he works on strategic partnerships and cross-border creative initiatives. Driven by purpose, faith, and cultural connection, DJ Fred Max continues to use music as a tool to inspire, connect, and elevate audiences worldwide.