Pop Smoke

Christened "Brooklyn Rap's Homecoming King" by The New York Times and averaging nearly ten million monthly listeners on Spotify, Pop Smoke carried Brooklyn as the Borough's next icon in the wings. His breakthrough 2019 mixtape Meet The Woo has 280 million streams globally and in a stellar review, Pitchfork claimed, "The Brooklyn rapper makes good on the promise of "Welcome to the Party" with a debut full of the hardest, dirtiest tracks he can manage." He turned up at the top of 2020 with Meet The Woo 2 and debuted at #7 on the Billboard Top 200. Meanwhile, Welcome To The Party went gold, he entered the Billboard Hot 100 Chart four times and his breakout single "Dior" achieved platinum status and is currently Top Ten on Urban radio. To date, he has amassed two billion streams worldwide and counting. Steven Victor is SVP of A&R, UMG and CEO of Victor Victor Worldwide (VVW). A joint venture with UMG, Victor Victor Worldwide includes a record label, publishing and management divisions overseeing artists such as Pop Smoke, Ski Mask, Pusha T, and producers 808 Melo, AXL Beats, CashMoneyAp, and YoungKio among others. Steven signed Pop Smoke to Victor Victor in March 2019 and worked closely with Pop on all aspects of his career.