ShiGGa Shay is widely acknowledged as one of the prominent figures in Singapore's music industry, celebrated for his extensive body of work that reflects profound self-exploration. Derived from the phrase "是个谁" in "你是个谁," his name carries the evocative meaning of "who is it" or "who are you." Throughout his career, ShiGGa Shay has achieved notable accomplishments, including being recognised as the "Unsigned Talent of The Week" by WorldStarHipHop at the age of 17 and securing multiple #1 singles on the iTunes Singapore Charts. Furthermore, he had the distinct honour of receiving an invitation to perform at the White House Afterparty for the State Dinner in Washington DC. Having played a pivotal role in elevating Hip-Hop within the Singaporean music landscape, ShiGGa Shay has also experienced considerable commercial success on an international scale. In 2021, he released "uRight," a transformative collaboration with Korean-American rapper Jay Park, showcasing a distinct evolution in his artistic style and musicality. This release coincided with ShiGGa Shay's inaugural collaboration with Hugo Boss, where he meticulously curated a capsule collection exclusively available in Singapore. Notably, he holds the distinction of being the sole Asian music artist selected for HUGO's 2021 global music campaign, HUGO Louder, joining esteemed artists such as Rejjie Snow, Amelie Lens, and MØ.