Eddie Sotto

Edward Anthony Sotto III was an American experiential designer, mixed-media producer and conceptualist. Sotto spent 13 years with Walt Disney Imagineering, rising to senior vice president of concept design. He was the founder and president of the Los Angeles design firm SottoStudios. Sotto also established the think tank Futureproof Experiences in 2020 to address the challenges posed to the experiential industries by COVID-19. In 2002, Sotto was named one of the 1,000 most creative people in America in the book 1,000: Richard Saul Wurman's Who's Really Who by TED founder Richard Saul Wurman. In 2018 he addressed the TEDxBermuda event with his presentation "The How of Wow". He was also named one of the Blooloop 50 list of theme park influencers in 2020. From Wikipedia (https://en.wikipedia.org/wiki/Eddie_S...) under Creative Commons Attribution CC-BY-SA 3.0 (http://creativecommons.org/licenses/b...)