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Alex Atenciano (Madrid, 1998) is a DJ and producer representing the new generation of European house music. With an evolving sound and a distinct artistic identity, he has established himself as one of the most promising emerging talents on the international circuit. He has performed at major festivals such as A Summer Story, top events including Sight, Kaluki, and OFF Sonar, and iconic venues like Fabrik, LAB, Ku Barcelona, Sala R.E.M., and Tito’s Calvià Beach. In 2026, he made his debut at LOOP (Fabrik), sharing lineups with icons like Franky Rizardo, Blond:ish, Patrick Topping, and Loco Dice. He also runs his own event concept, Rumba Brava, based at Goya Social Club in Madrid, and was selected as a Top 10 finalist in the ANTS Next Gen 2026 competition. With releases on over 20 record labels—including Happy Techno, Arcadia Music, and Drop Low Records—his EP on Hottrax became the most supported release in the label’s history and one of the best-selling tracks in the imprint founded by Jamie Jones. His music receives constant support from global heavyweights such as Jamie Jones, PAWSA, Franky Rizardo, Marco Carola, Cloonee, Joseph Capriati, and Green Velvet, cementing his place in the global house music market.
