FINEST EGO

THE NEW GENERATION OF BEAT SMITHS UNDERSTANDS HIP HOP, TECHNO AND THE DIVERSE NEW STYLES BETWEEN ELECTRONIC AND ORGANIC GROOVES EVOLVING FROM THEM, NOT AS A MERE POSE, BUT AS AN AESTHETIC PRINCIPLE, EXPLORING THE BOUNDARIES OF THESE MUSICAL STYLES. THEREFORE, THE CRUCIAL ARTISTIC QUESTIONS ARE – HOW CAN YOU MAKE KNOWN SUBJECTS IN OTHER CONTEXTS AND HOW ABSTRACT CAN IT BE? HOW DO THE INDIVIDUAL ENVIRONMENTS, EXPERIENCES AND PERSONAL CIRCUMSTANCES INFLUENCE THE ARTISTS AND HOW IS THIS REFLECTED IN THEIR MUSIC? WE CAN NOW GATHER SOME OF THESE ARISING ARTISTS ON THIS CONCEPT, ALLOWING YOU TO BECOME FAMILIAR WITH THESE EXTRAORDINARY MUSICIANS. OUR RELEASES SHOW THE WIDE RANGE OF THIS EMERGING MUSIC SCENE, THE ORIGINALITY OF EACH ARTIST AND ARE AN ATTEMPT TO UNITE VERY DIFFERENT TYPES OF ARTISTS TO A COMMON DENOMINATOR: FINEST EGO.