#ItGetsLighterFromHere

#ItGetsLighterFromHere is a collaborative, cultural experience from the West Midlands Culture Response Unit (WMCRU). This virtual day of hope and positivity, showcasing a collection of 60-second films from organisations across the region, has raised over £34,000 for artist commissions, providing vital financial support for the region’s freelancers and community members who have been left unsupported through the Covid-19 pandemic. Artists and cultural institutions from across the West Midlands, including Town Hall and Symphony Hall, have come together to release hundreds of short films across their social media channels, through the hashtag #ItGetsLighterFromHere. Involving a huge cross-section of artists and art-forms, substantial audiences and networks will be reached across the region and beyond, creating a wide celebration of hope, optimism and possibility for the future. On the shortest day of the year #ItGetsLighterFromHere will share the brightest West Midlands artistic #talent with the world.