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VISPOP is the songwriting campaign that brought you "Balay Ni Mayang", "Duyog", and "Papictura Ko Nimo, Guapo". The campaign includes seminars, workshops, music production, and culminates with radio airplay and a contest. The aim is to encourage innovative forms and styles in musical compositions, set trends in the Filipino music scene, and alleviate the current state of Visayan songs on the radio by introducing a more professional and competitive music playlist that can fairly represent the Visayan psyche and entertain the Visayan-speaking audience.