eli.

Eli Lucas (eli.) began singing at a very young age, followed by teaching himself how to play guitar at the age of 9. He then began writing and recording original songs on a small recording device, as well as making YouTube videos. At 14, he began teaching himself how to produce and engineer music. After graduating high school at 17, he attended the University of Cincinnati College-Conservatory of Music before dropping out after one semester. He later found success with his break-out single “i’m sad” in late 2017 and quit his job at a grocery store to make music full-time from his bedroom in the South Point, Ohio and Huntington, West Virginia border area of which is he native. Now age 20, Eli rode the rise of the internet and social media, utilizing this emerging technology to teach himself all of the skills necessary to become what is a new type of truly independent musician that writes, records, produces and engineers everything heard in a track