Phyouture

Phyouture is a Memphis-born entrepreneur, artist, and cultural innovator redefining movement on a global scale. At age 12, he was introduced to the “Memphis Jookin” community, where he made a name for himself battling and earning a respected reputation, becoming the youngest established ambassador and one of its leading figures. He has elevated the dance worldwide, earning recognition from The New York Times, Nike, Adidas, Apple Inc. & more. His talents propelled him onto major stages, including the BET Awards, Hip Hop Awards, Rolling Loud, and the Oscars; he has appeared in videos with A$AP Rocky, Lil Uzi Vert, and DaBaby, and shared the stage with artists like Chris Brown and GloRilla. As founder of 901 Entertainment (@901.Ent), a Memphis creative agency, Phyouture has created opportunities for local talent while bridging the gap between street culture and global brands. He has taught workshops and masterclasses in Paris, Toronto, & Los Angeles, inspiring the next generation of movement artists worldwide. From global campaigns to the big screen, including the hit film Sinners directed by Ryan Coogler, the creator of Black Panther, his signature Memphis Jookin style blends rhythm, storytelling, and innovation. Driven by a mission to showcase Memphis culture and elevate movement arts, Phyouture continues to push creative boundaries, connecting communities and redefining what it means to move, perform, and lead on a worldwide stage.