End of the World, the new album from acclaimed Austin songwriting duo Wild Child (Kelsey Wilson and Alexander Beggins) wasn’t supposed to happen. In 2018, Wilson joined the singer-songwriter super group Glorietta, and debuted her critically acclaimed genre-bending, Motown-influenced solo project Sir Woman. Meanwhile, Beggins unveiled his musical alter-ego, CoCo Zandi, with the release of his first solo album, As Simple as a Dream. Exploring different sonic directions, Wilson and Beggins didn't know if they would ever make another Wild Child record, until, well, what felt like the "end of the world" hit Austin, and brought them back together. With an unexpected abundance of free time on their hands, Wilson and Beggins got together to practice for a series of online performances for devout fans. Within 30 minutes of rejoining forces, they’d written the first single for what would accidentally become Wild Child's fifth album. "There were no boundaries. We're back to how it was on Day One. We were making this music because we really needed to make it for ourselves," Wilson said. The Wild Child family is also excited to announce the birth of Reba’s Ranch Records, a long-time vision of creating their own record label imprint to highlight some of the amazing music coming out of Austin, TX. ‘End of the World’ was mixed by Matt Pence (Jason Isbell, Elle King) and includes guitarist Charlie Wiles (Paul Cauthen, John Moreland, Orville Peck).