Hooligan Hefs

Hooligan Hefs is a trailblazing rapper from Doonside in Western Sydney, known for fusing UK drill, EDM, hardstyle, and Australian street rap into a distinctive, high-energy sound. Of Samoan and Chinese descent, he has become one of the most unique voices in Australia’s hip-hop scene, combining raw authenticity with bold, genre-blending production. He first broke through in 2019 with tracks like “The Party” and the platinum-certified “No Effect,” building a grassroots following and introducing his signature style, laced with Western Sydney slang and culture. His tagline “Tell ’em I’m doing eetswa” became a viral catchphrase synonymous with his brand. In 2020, his debut EP Living in Sin debuted at #9 on the ARIA Albums Chart, while “Send It!” peaked at #31 and earned an ARIA Song of the Year nomination. He continued his momentum with Sinning Winning Living in 2023, alongside a streetwear collaboration with Hoodlan. With over 130 million YouTube views and millions of streams, Hefs is widely credited with pushing Australian hip-hop into new territory and representing the multicultural voice of Western Sydney.