The brainchild of songwriter and musician Drew Brashear, is a lush musical project in collaboration with multi-instrumentalist Dave Hardman and vocalist Erin Fox-Clough. Released in 2021, the band’s eponymous debut album, is a colorful riot of soulful rock n roll. Hailing from Charlotte, North Carolina, the group aligns Southern roots with rock to create unforgettable feel-good tunes, underpinned by a bluesy soul. Merging diverse influences like , and , together they create intoxicating songs that are emotive, expansive and unapologetically North Carolinian. Tracks like the soaring , the brooding and upbeat 'Crazy' (Feels So Good), showcase Erin’s uplifting, soulful vocals and the band’s masterful way of marrying genres and sounds. The band have picked up radio play from stations across the USA like Star Intl 99.9 FM, Kiss FM 102.5 and Radio Power 77.7FM. While track has gained extensive airplay across Latin America’s top Radio Para Llevar stations. Be sure to follow The Hourglass Effect on socials & Spotify to stay up to date!