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New York Estonian-American music producer & DJ umru emerged into the zeitgeist of pop music at a young age via his early work with Charli xcx, A. G. Cook & PC Music. Through wide-reaching collaborations with the likes of Laura Les, Tommy Cash, Empress Of & Cortisa Star, a producer-staple sample pack series, and a kinetic, CDJ-defying mixing style that has launched him into a constant international DJ circuit, his strength in joining earworm songwriting with distorted sonic maximalism has become a defining influence on the cutting edge between underground and popular music.